Artist · Founder · Healer · Writer

Dana
Loberg

Founder & CEO, Leo AR Building with AI Reiki Master Author

Artist turned serial entrepreneur, building at the intersection of technology, human experience, and the future of learning.

Three startups, one exit, and a children's book series about energy and resilience. Today I build with AI at SF Vibe House, a hacker house for exited founders, and write about where technology meets spirituality.

Yale graduateStanford StartX alum

Dana Loberg, smiling, in glasses and a denim shirt

Communities

Startups

From movies to stickers to augmented reality

Every company has been about the same thing: helping people express themselves visually. The medium moves from video to emoji to 3D objects placed in the real world.

Company oneAcquired

MovieLaLa

360M+people reached through network partnerships

A social network and marketing platform for film releases. It gave studios a direct line to fans and gave fans one place to follow the movies they loved. My first company, sold to Gfycat, which later became part of Snap.

  • Co-founder
  • Downloaded millions of times
  • Acquired by Gfycat → Snap
Company twoBuilt & scaled

MojiLaLa

1.3B+stickers used

The second-biggest sticker marketplace in the world, after Line. Artists created the art and people used it to say what words couldn't, right inside their conversations.

  • Co-founder
  • Stickers & emoji
  • Artist marketplace
TodayFounder & CEO

Leo AR

10M+AR videos created by users

An AI-powered augmented reality camera and creative platform, reimagining how we communicate and create in a visual-first world. Place sharks overhead or flowers at your feet, then capture and share the scene. A marketplace lets 3D designers sell their models to millions of mobile users.

  • Featured 100+ times by Apple
  • Apple App of the Day, several times
  • Among the first apps on Vision Pro
  • 2,000+ 3D objects
  • iOS & Android

Press

In the news

Three companies, three funding rounds, and a few things I have written along the way.

The work

Three areas that turn out to be one

Technology, how we heal and grow, and how children learn. I used to think of these as separate lives. Now that AI is changing how we think and create, they keep asking the same question: how do we build tools that make us more human, not less?

Build

Technology

Building in AR and AI to shape the future of visual communication and digital interaction. Most days I am coding with AI alongside other exited founders at SF Vibe House.

Align

Human development

Writing about health, healing and spirituality: how we live, grow and stay aligned in an increasingly digital world.

Learn

Education

Rethinking how children learn through homeschooling and self-directed models that put independence, creativity and real-world exposure first.

Healing

The healer behind the founder

Alongside the companies, I study and practise the energy traditions that shape how I live, parent and build. The faster AI moves, the more I value practices that bring us back to presence, intuition and the body.

  • ReikiEnergy, presence and the practice of attention.
  • AcupunctureThe meridian map, and the curious small tools that come with it.
  • ChakrasA language for the body's centres of energy, one I share with my children.
  • Chi & yogaBreath, movement and flow as everyday practice.

Writing

Essays for grown-ups, stories for kids

Substack

Dana's Substack

Health, healing and spirituality: how to stay coherent while AI and technology reshape the way we live.

Read and subscribe →

Children's books

The Golden Castle Healers

Thirteen picture books for four-to-eight year olds about emotional and spiritual growth. Each story brings a big idea like awareness, energy or resilience to a child's level, with wonder and without lectures.

ReikiAcupunctureChakrasChiYoga
See all 13 books ↓

The Golden Castle Healers

Thirteen books, one golden castle

Sebo, Rosie and Fiona live in a golden castle in the forest. In each book a visitor arrives with a tradition from somewhere in the world, and the children explore it with wonder. Sebo is the kind one, Fiona the smallest with the biggest courage, and Rosie the golden-hearted healer.

  1. Cover of The Golden Castle Healers
    The Golden Castle HealersMeet Rosie and Sebo, who help their forest friends with kindness and curiosity.
  2. Cover of A Circus Tale of Perseverance
    A Circus Tale of PerseveranceA story about courage, friendship and not giving up.
  3. Cover of Grandma’s Reiki Teachings in the Golden Castle
    Grandma’s Reiki Teachings in the Golden CastleGrandma shares the Japanese tradition of Reiki and its idea of gentle energy and balance.
  4. Cover of The Wise Old Turtle and the Art of Acupuncture
    The Wise Old Turtle and the Art of AcupunctureA wise turtle introduces an ancient Chinese practice and the idea that all living things are connected.
  5. Cover of Vibrant Chakras
    Vibrant ChakrasA colourful journey through the seven energy centres described in ancient Indian tradition.
  6. Cover of Chi and the 5 Elements
    Chi and the 5 ElementsA visitor named Yang shares the idea of chi and the five elements: wood, fire, earth, metal and water.
  7. Cover of Yoga Magic in the Forest
    Yoga Magic in the ForestA wise yogi teaches poses that stretch the body and calm the mind.
  8. Cover of Archangels and Spirit Guides
    Archangels and Spirit GuidesThe friends discover the comfort of guardian angels, and that they are never alone.
  9. Cover of The Magic of Lucid Dreaming
    The Magic of Lucid DreamingA wise dervish shows them how to explore the realms of their dreams.
  10. Cover of A Journey through the Stars and Zodiac
    A Journey through the Stars and ZodiacConstellations, the zodiac, and the stories people have read in the night sky.
  11. Cover of The Magic Box: Exploring the Wonders of Ancient Egypt
    The Magic Box: Exploring the Wonders of Ancient EgyptA magic box carries them to pyramids, pharaohs and hieroglyphics.
  12. Cover of Grandma Turkey and Turkish Coffee Fortunes
    Grandma Turkey and Turkish Coffee FortunesA Turkish coffee ritual opens a portal to adventure with a dragon companion.
  13. Cover of The Magic of Giving
    The Magic of GivingA holiday story about spreading love far beyond the castle walls.
Find the books on Amazon →
The question I keep coming back to
What does it look like to design both technology and life in a way that moves in harmony with how humans are actually meant to live?

About

Artist first

I started as a painter, with solo exhibitions in SoHo, New York and in San Francisco, before I ever started a company.

Art taught me what startups later demanded: make something from nothing, show it before it's ready, and keep going when nobody is buying yet. That instinct runs through everything since, from movie marketing to stickers to 3D worlds you can hold up in your living room.

Today I run Leo AR, code with AI at SF Vibe House, homeschool my children, write every week and author The Golden Castle Healers. It is a full life, and more and more it feels like a single one.

Now
Founder & CEO, Leo AR
Also
Building with AI, SF Vibe House
Exit
MovieLaLa, acquired
Practice
Reiki Master
Books
The Golden Castle Healers
Art
Painter · solo exhibitions in SoHo, NYC and San Francisco
Study
Yale University, BA History
Programs
Stanford StartX
Network
PEF, Post Exit Founders
Large framed portrait paintings of wide-eyed children hanging in a gallery during Dana's solo exhibition in San Francisco
Solo exhibition San Francisco

Artwork

Charcoal on torn pages

Most of my paintings are made over the pages of other people’s words: newspaper articles about bubbles in tech, real estate and gold, children’s books by Shel Silverstein, novels, and the poetry of ee cummings.

Places I've lived & worked

Coast to coast, and back

Los Angeles to New Haven to New York to San Francisco, drawn to scale by the years spent in each.

  1. 1981–1999 Westwood, CA Born and raised
  2. 1999–2003 New Haven, CT Yale University
  3. 2003–2008 West Village, NYC Painting, and a solo show in SoHo
  4. 2008–now San Francisco MovieLaLa, MojiLaLa, Leo AR, SF Vibe House

Say hello

Find me here

For AR partnerships, speaking, the books, or a conversation about any of the above.